TAKE YOUR SHOT.
WELCOME TO THE SHOT CLUBHOUSE
MORE THAN A GAME
Sport is the most powerful unifying force on the planet. It’s a language understood in every corner of the globe, a passion that transcends race, religion, and conflict. As Nelson Mandela said, "Sport has the power to change the world... it has the power to unite people in a way that little else does."
Today, sport has evolved beyond the pitch. It's sport culture, a vibrant ecosystem where the game itself is just the beginning. It's the music that becomes an anthem, the fashion worn on the streets, the viral content that defines the conversation, and for millions, the primary source of their identity. It dictates what we wear, what we listen to, and the communities we proudly belong to.
With over 4 billion people actively watching, playing, and living this culture, this isn't a niche market; it's the single largest and most passionate category of humanity.
THE PROBLEM: A DISCONNECTED UNIVERSE & THE CLUBHOUSE VOID
THE CURRENT REALITY
- A FRAGMENTED IDENTITY: Your life in sport is fragmented across dozens of different apps for tracking, social media, shopping, and community. There is no single home for your identity.
- THE LOST CLUBHOUSE: The physical clubhouses that once fostered community, mentorship, and belonging are in decline. Existing digital platforms are transactional and lack soul, focusing only on tracking or commerce.
- THE NOISE OF COMMERCE: The experience is dominated by brands that treat you as a consumer, not a member. It’s a world of relentless marketing where the fan's passion is secondary to the transaction.
- GEN Z & ALPHA DEMANDS: This generation seeks authenticity and purpose. Legacy models that lack genuine community and impact fall short.
The result is a massive void. The most passionate people on earth have no true digital home.
THE SOLUTION: THE OPERATING SYSTEM FOR SPORT CULTURE
SHOT is the digital clubhouse for global sport culture. We are not another app; we are the operating system for your life in sport. We provide one unified platform where players, coaches, parents, and fans can manage their entire sport life, fostering development, authentic connection, and a true sense of belonging.
Our key differentiator is our integrated ecosystem, which creates powerful network effects and high switching costs. At the heart of the Clubhouse is your SHOT ID, a universal digital passport for the world of sport. From day one, you start building a verified history of your achievements, credentials, and community relationships, a legacy you'll never want to leave.
WHO IS THIS FOR?
SPORT HEADS: ANYONE WHO LIVES AND BREATHES SPORT CULTURE
The Street Dreamer
14-year-old with talent but no pathway. SHOT gives them professional development tools and exposure.
The Disconnected Parent
A professional wanting to bond with their child through sport. SHOT provides structured activities and progress tracking.
The Grassroots Coach
Local hero with 15 kids and no budget. SHOT gives them elite-level coaching frameworks for free.
The Chart Topper
References Sterling in their bars, wants authentic connection to football culture. SHOT links them directly with players and real fans.
The Gamer
Makes FIFA content, hosts tournaments, lives at the intersection of sport and gaming. SHOT is their cultural hub.
The Rising Superstar
Serious about their sport and building their legacy. SHOT becomes their verified digital passport proving their journey.
The Tribal Fan
Supports their team through everything. SHOT recognises and rewards their authentic loyalty.
And many more...
If sport culture influences what you create, wear, listen to, or care about - this is your home.
HOW DOES SHOT WORK?
YOUR SPORT HEAD IDENTITY: YOUR DIGITAL PASSPORT
- Timeline: Every match, training session, achievement, moment - all verified and stored.
- Credentials: Proof of your sport journey that follows you everywhere.
- Access: Sign into events, claim perks, prove authenticity - all through your Sport Head ID.
Like Apple ID, but for sport culture.
THE CLUBHOUSE: WHERE CULTURE LIVES
- PERFORM → AI coaching adapted to your sport, level, and goals. Professional development for everyone.
- PULSE → Connect with Sport Heads globally who share your passions. Real relationships, not follower counts.
- LIFESTYLE → Exclusive gear, brand collabs, limited drops. Rep the culture authentically.
- IMPACT → 2% of everything funds grassroots sport opportunities. Your participation creates change.
SHOT PERFORM: A CLOSER LOOK
PERFORM is our dynamic, AI-enhanced system for unlocking human potential. Co-created with leading experts and aligned to governing body standards, it's rooted in evidence and engineered for credibility at scale.
THE FOUR CORNERS (+1) MODEL: HOLISTIC DEVELOPMENT
TECHNICAL
Sport-specific skills and techniques.
PSYCHOLOGICAL
Mental attributes for performance.
PHYSICAL
Bodily attributes underpinning performance.
SOCIAL
Interpersonal skills and emotional intelligence.
TACTICAL (+1)
Specialised skills for specific roles or playing styles.
MEET ALEX:
THE SHOT EXPERIENCE PERSONIFIED
ALEX'S JOURNEY WITH SHOT
Meet Alex, 14, a passionate player joining SHOT through their local grassroots club. Alex creates their unique SPORT HEAD ID, instantly feeling part of something bigger. They start tracking their SP (SHOT Points), watching it grow with every training session in PERFORM. Inspired by a gaming creator's content in the PULSE feed, Alex tries new drills, getting AI-generated tips for improvement.
Through the CLUBHOUSE, Alex unlocks early access to a limited-edition SHOT LIFESTYLE drop, a collab with a rapper they follow. For their birthday, SHOT gear is top of the list. They love the brand, not just for the style, but for what it represents: community, growth, and making a difference.
When Alex turns 18, their journey evolves. Inspired by their own development, they decide to give back, setting up a SHOT UNITED venue in their community. The entire operation is powered through SHOT: new players get their kits, subscribe, and start their own journeys. Alex is now fostering participation, achievement, and that feeling of belonging for a new generation.
ONCE YOU KNOW YOU'RE A SPORT HEAD, YOU'RE PART OF THE SHOT TEAM FOR LIFE.
MARKET: A 0BN+ ARENA
WE'RE POISED TO LEAD.
SHOT is shaping a new category at the collision of sport, tech, and lifestyle. It’s a cultural category worth £500B+. With a tech-first, AI-powered foundation, SHOT is built to scale deep and fast.
TAM: GLOBAL BILLIONS OF FANS & PARTICIPANTS
- MASSIVE SPORT REACH: Football (3.5B fans), Cricket (2.5B fans), Basketball (4B players & fans).
- LIFESTYLE SPORTS SURGE: Skateboarding (85M), Padel (30M+) fuelling cultural depth.
- £500B+ ECONOMIC SCOPE: Sports Tech (£42B), LIFESTYLE/Commerce (£267B), Digital Content (£32B).
SAM: UK - TENS OF MILLIONS OF SPORT HEADS
- UK FOOTBALL DOMINANCE: 11M players, 25M fans, £3.2B apparel spend.
- UK BOXING'S POWER: 1.2M participants, 8M fans, £420M equipment spend.
- DIVERSE UK SPORTING LANDSCAPE: Strong engagement in Basketball, Athletics, Skate, Dance & Esports.
SOM: OUR WINNING TRAJECTORY
- YEAR 2 (UK LAUNCHPAD): 250k users → £12M+ revenue.
- YEAR 5 (EUROPEAN EXPANSION): 3M users → £160M+ revenue.
- YEAR 10 (GLOBAL LEADERSHIP): 8M+ users → £500M+ revenue.
STRATEGIC WEDGE: UK FOUNDATION → EUROPEAN SCALE → GLOBAL IMPACT.
THE BUSINESS:
MULTIPLE VALUE STREAMS
CONSUMER
Entry: Basic Sport Head ID and limited features
Plus (£4.99/month): Full coaching, community access, exclusive gear
Pro (£12.99/month): Advanced tools, premium experiences, impact programmes
Loyalty: Once you build your sport identity, achievements, and community on SHOT, Sport Heads value continuous development, exclusive access & experiences and years of memories, personal data and authentic relationships.
BUSINESS
- Revenue: Authentic access to engaged sport culture community
- Collaboration: Co-created gear and experiences with revenue sharing
- Intelligence: Data insights that drive real collaboration opportunities
AMBASSADORS
- Equity: Valuable stakes through EMI schemes grow as SHOT grows
- Revenue: Earn from community engagement and merchandise
- Legacy: Platform to connect with and gain true understanding of real fans to enhance personal brand and create lasting impact
SHOT MEMBERSHIP TIERS
| FEATURE | SPORT HEAD FREE (£0.00) | SPORT HEAD PLUS (£4.99PM) | SPORT HEAD PRO (£12.99PM) |
|---|---|---|---|
| SPORT HEAD ID | Default avatar + limited features | Full coaching, community access | Advanced tools, premium experiences |
| PERFORM Coaching | ✔ | ✔ | ✔ |
| PULSE Community | Limited | ✔ | ✔ |
| LIFESTYLE Drops | ✖ | Early Access | VIP Access |
PROOF OF MOMENTUM:
WE'RE ALREADY MAKING MOVES.
SHOT isn't just a concept; it's a rapidly evolving reality. Our progress is tangible, our partnerships are growing, and our community is engaged. Here's a snapshot of our momentum:
MVP & DATA MODELS
App & Platform for CLUBHOUSE (inc. PERFORM, Events, LIFESTYLE, ID, Timelines, AI-driven insights) is coming soon.
EARLY ADOPTERS
Launching with 250+ SHOT UNITED players, all on paying subscriptions, validating our model.
AGILE DEVELOPMENT
Agile, lean expert team using our SHOT OS and internal AI tools for rapid design, build, and deployment cycles.
ERREÀ PARTNERSHIP
Exclusive UK partnership secured for premium streetwear & teamwear.
NFC WEARABLES
NFC wear MVP designed, created, and tested, ready for phygital experiences.
PREMIUM SUPPLIERS
Premium Italian cap supplier deal (CP Company, Dsquared level) AGREED.
PARTNER DISCUSSIONS
Ongoing discussions with The FA, Cambridge Uni, DAZN, Levis, Ferdinand Collective & more.
AMBASSADOR ENGAGEMENT
Top-tier sport ambassador discussions, including Liam Davies (Boxing Champ) as a lifetime SHOT Star.
SHOT UNITED IMPACT
500+ people coached in 12 months via SHOT UNITED, demonstrating tangible community IMPACT.
THE TEAM:
PROVEN OPERATORS.
Built by experienced people who deliver: Serial entrepreneurs with successful exits, technical leaders who've built platforms for 27M+ users, elite sport professionals, and M&A scaling experts. Plus a growing roster of Sport Head ambassadors who live the culture.
Liam McDowell
Serial Tech & Sport Entrepreneur, one multi-million exit and has built start-ups and led enterprise teams. P&L Leader, SHOT UNITED visionary.
CEO & FOUNDER
Philip Gault
Former EMEA VP, and commercial leader in technology and sport. Deal-making powerhouse.
CO-FOUNDER & VP COLLABS
Jamie Barker
Ex-Histon Captain (record goalscorer), Project Mgt Pro, Driving B2C football & franchise growth, leading SHOT UNITED.
CO-FOUNDER & DIR. FOOTBALL
Jonny Wooldridge
Digital Engineering Director BT/EE (400+ teams, 27M customers), ex-CTO Cambridge Satchel. Tech titan.
CO-FOUNDER & CTO ADVISOR
Wayne Gordon
30+ yrs finance GURU, Owner NWG Acc, ex-CFO Group Lotus. Financial architect.
CFO ADVISOR
Mark Beard
Ex-Millwall Captain, Pro Footballer, Elite Coaching (Brighton, Hull City), UEFA A. The performance standard.
HEAD ELITE COACH
Varsha Bailey-Gunputh
An award-winning UEFA licensed coach and founder of GirlKeepers, Varsha is a key figure in the England Women's Pathway. She is a powerful advocate for female athletes and drives our mission to elevate the women's game at every level.
AMBASSADOR
Liam Davies
A dominant force in professional boxing, Liam is the former IBO World Champion and current IBF Intercontinental Champion. His elite mindset and top-ranked status bring authentic championship DNA to the SHOT movement.
AMBASSADOR
Eilish Tierney
Known as the "Tornado," Eilish is a true trailblazer as Suffolk's first-ever female professional boxer. She embodies the fighting spirit of SHOT, breaking down barriers and inspiring a new generation of athletes to chase their dreams.
AMBASSADORTHE INVESTMENT OPPORTUNITY
WHAT WE'RE RAISING: £800K SEED ROUND
This accelerates SHOT to a revenue and profit making buisness:
30%
Leadership Team and Key Core Hires
25%
SHOT Clubhouse & OS Development
15%
Brand Growth & Experiential Marketing
15%
Working Capital, Operations & Legal
10%
Digital Marketing & Content Creation
5%
Physical Product & Inventory
THE RETURNS:
CATEGORY-DEFINING POTENTIAL
Seed (Now): £800K at £16M pre-money valuation
Series A: Target £100M+ valuation (proven systematic scaling)
Series B: Target £400M+ valuation (national leadership)
Long-term: £3B+ global sport culture infrastructure
Comparable valuations:
Whoop (20x ARR), Strava (15x ARR), Discord (community value), Supreme (cultural premium)
IF YOU BACK SHOT, THEN...
FOR INVESTORS
You own a piece of the infrastructure that unifies global sport culture. First-mover advantage in a category that doesn't exist yet but will be essential.
FOR ATHLETES
You become an equity partner in the platform where your real fans live. Build your legacy while helping the next generation.
FOR BRANDS
You get authentic access to the most engaged sport culture community on the planet. Collaboration, not just sponsorship.
FOR SPORT HEADS
You finally have a home where your complete sport identity lives, grows, and gets recognised.
SHOT SEIS/EIS INVESTMENT ILLUSTRATOR
Est. Income Tax: £0.00
Est. Dividend Tax: £0.00
Est. CGT Due: £0.00
THE VISION: THE FUTURE IS SHOT
SHOT changes everything.
One platform where sport identity lives. Where authentic community forms. Where culture creators connect. Where impact happens.
Today you use:
- Apple Pay to buy things
- Google to sign in
- LinkedIn for professional identity
Tomorrow you use SHOT for sport culture life:
- - Exclusive access
- - Cultural event authentication
- - Athlete collaboration verification
- - Community membership and recognition
- - Proving you were there, you supported, you belonged
SHOT becomes the verified layer connecting global sport culture.
TAKE YOUR SHOT
Whether you're an investor, athlete, brand, or someone who just gets it - this is your invitation to own the future of sport culture.
- TAKE YOUR SHOT → Back the platform that will define sport culture
- OWN IT → Become part of the movement from day one
- MAKE IMPACT → Help create positive change through sport